How does MRCH work?
Pick a garment, generate or upload art, place it on the print area, set a price with production cost visible, then publish a live store. Print-on-demand fulfillment starts after someone buys. You do not hold inventory.
The walkthrough
From a blank to a payout — without a packing party.
MRCH is an AI merch maker with the shop inside. Same loop on the iOS and Android app and in this web app after you sign in. Musicians who also need covers and tour visuals should start on Backstage AI.
- 01
Pick a blank
Tee, hoodie, crewneck, hat, tote, sticker, poster. You start on the product, not a detached artboard.
- 02
Make the art
A style plus a short prompt, an upload, or something you already generated. Credits pay for AI — files you own are free to place.
- 03
Place it
Move, scale, rotate, crop, erase, knock the background out. Front and back are separate on shirts. Production uses the print rectangle.
- 04
Price it
Sale price next to production cost. The floor is the print. Margin is what remains — not the sticker.
- 05
Publish the shop
Name the store if you have not. Products go live on your MRCH link. You still have to tell people it exists.
- 06
Someone buys
One size, one color, one checkout is a real order. No dozen-piece unlock.
- 07
It prints, then ships
Fulfillment starts after payment. You do not pack a box. You do not sit on leftover XL.
- 08
You get paid
Connect PayPal. Remainder after production and the platform cut — not the full retail line.
The catalog
You pick a product, not a file format.
The garment hub is a live list, not a locked set of five SKUs. Native MRCH uses the same merch backend. Availability can grow. Color is chosen on the canvas — a black hoodie and a natural ringer are different designs.
T-shirts
Ringer and garment-dyed unisex tees. Front and back. Color is a design choice, not an afterthought.
Hoodies
Heavier blank, higher production. Price it like fleece, not like a tee.
Crewnecks
Same two-sided canvas as shirts. A quieter silhouette if the hoodie is too loud.
Hats
Single-side. The logo has to read small. Hairline type dies on a cap.
Totes
Canvas, one print area. Good for a wordmark that wants to be carried, not worn.
Stickers
Kiss-cut. Knock the background out or it looks like a screenshot glued to vinyl.
On the blank
The mockup is the product
You do not upload a PNG and hope a printer “figures it out.” Print area is already sized for production. Hats, stickers, totes, and the poster are single-side. Shirts, hoodies, and crewnecks have front and back. That is the difference between a graphics app and a print-on-demand merch app.
If the SKU is a tee, custom t-shirt design is this same step, shorter. Fleece is a different cost — check custom hoodies before you copy a tee price onto it.
On the canvas
Compose like you mean to print it
Move, scale, rotate, stack. Crop, erase, edit, background removal. Duplicate and delete sit on the canvas. Same-color edits save in place; a color change becomes a new product so the original listing stays intact. Creating the product does not trap you on a spinner — export starts in the background and you go to pricing.
Longer walkthrough: how to design and sell custom merch. Split versus a general graphics suite: MRCH vs Canva. Canva makes graphics. MRCH makes merch you can price and sell in the same product.
On the shop
Publish is a store, not a marketplace lottery
No shop yet? Publish sends you to a name. The backend slugifies it; a taken name is a conflict. After that, products live on your MRCH store. Web payouts save a PayPal email (native can run PayPal OAuth the website cannot complete). There is no full orders inbox API on web today — counts and payout-oriented totals, not an OMS. That is an honest limit.
Catalog POD dashboards are a different job: vs Printful, vs Printify. Marketplace-shaped selling: vs Spring. Inventory-free case: print on demand without inventory.
The studio
Three honest sources of art. One garment.
Styles, not a junk drawer
People, logos, type. Search and filter. A style opens a composer — prompt, optional text, face, scene, logo — then the first finished image lands on the blank.
Or bring your own
Channel logo, overlay clip, a wordmark you already paid for. Skip generation. Place the file. MRCH is not claiming it replaces every illustrator.
The canvas is the product
Stack, duplicate, crop, erase, remove background. You can hang art outside the rectangle while you compose. Production still uses the print area.
What this is not
Not a print shop you email. Not Shopify plus a plugin.
It does not require a sample before a customer can order — though wearing the garment yourself is reasonable. It does not promise a sales channel. Credits pay for generation. Fulfillment is print-on-demand after each order. Try a sample if you want fabric in hand: Buy Sample.
No warehouse
Nothing prints until it sells. Samples are optional. A size run in a closet is not the product.
Profit is not the sticker
You see production before publish. A company merch cut applies on fulfilled orders. Ugly margin means change the blank or the price.
Musicians: other app
MRCH is garments and a store. Logos, covers, and posters that match a release live on Backstage AI.
FAQ
Do I need inventory or a minimum order?
No. There is no warehouse and no minimum order. Each order prints after checkout.
Can I use MRCH on my phone and the web?
Yes. The same merch flow runs on the iOS and Android apps and in the web app after you sign in.
Is the money I keep the sale price?
No. Remainder is sale price minus production and platform costs. The app shows the math before you launch.
Start with a garment, not a blank file
Free to install. Credits pay for generation. Fulfillment is print on demand after each order.
