Three things people get wrong
MRCH is an AI merch design app with a live print-on-demand store. You generate artwork, preview it on real products, set a sale price, and publish a shop — without holding stock. MRCH is made by Backstage AI LLC in Prairie Village, Kansas.
You start from a short idea or a style, generate artwork in the app, and place it on a garment mockup. You can keep iterating on the design, then save it as a product and publish it to your live store.
Yes. You can generate with AI, pick a style from the library, or upload your own file. MRCH is not claiming it replaces every illustrator — it is a way to get from idea to garment without opening a separate design tool first.
Current products include t-shirts, hoodies and crewnecks, hats, stickers, tote bags, and posters. You pick a garment, place your design on the print area, and publish it to your shop. The catalog can grow; the garment hub in the app is the live list.
No. They are different apps from the same company, Backstage AI LLC. MRCH is for creators who want to design and sell merch. Backstage AI is musician-first: band merch plus album covers, logos, tour posters, and music visuals. If you only need garments and a store, use MRCH.
Yes. MRCH is print on demand. Production and shipping start after someone buys. You do not warehouse shirts, buy a minimum run, or guess how many units to print.
No. You do not hold inventory. Each order is printed after checkout. There are no deposits and no order minimums.
Yes. You choose the sale price. Before you launch, MRCH shows production cost and the profit you would make on each order. Profit is not the full sale price — it is what remains after production and platform costs. A company merch cut applies on fulfilled orders.
No. MRCH includes a live store. You do not need to connect a separate Shopify shop, Printful dashboard, or custom website just to start selling. Share your MRCH shop link with your audience.
Connect PayPal in your shop so payouts can go out after orders. On the web app you save a PayPal email for payouts. Native iOS and Android can run a PayPal OAuth path the website cannot complete.
Printful is a print-on-demand catalog you typically connect to a store you already run. MRCH is built for creators who want AI design and a live merch store in one place — on your phone or the web — without assembling a separate shop and printer stack first.
Printify is a POD catalog of print providers. MRCH is an AI merch studio with its own live store: generate the design, pick a garment, price it, and publish. You do not need to stand up Printify plus another storefront just to start selling.
Yes. Design and sell from the iPhone app, Android app, or this website. Download MRCH on the App Store (https://apps.apple.com/us/app/mrch-design-sell-merch/id6757739071) or Google Play (https://play.google.com/store/apps/details?id=com.backstageai.merch), or open the web app to sign in.
Yes. The apps are free to install. AI generation uses credits you buy in Billing. Print-on-demand merch sales are separate from credits — you set a retail price, and fulfillment starts after a customer orders.
MRCH : Design & Sell Merch is on the App Store at https://apps.apple.com/us/app/mrch-design-sell-merch/id6757739071 and on Google Play at https://play.google.com/store/apps/details?id=com.backstageai.merch. You can also use the web app after signing in with Google.
Yes, if you only need merch and a live store. If you also need album covers, band logos, tour posters, and music visuals in the same studio, use Backstage AI — the musician-first app from the same company.
AI generation uses credits on your account. You can buy one-time credit packs or a subscription from Billing in the app or on the web. Package names, credit amounts, and dollar prices are shown there at checkout — they are not listed on this page because they can change.
On iOS and Android, credit and subscription purchases go through the app stores. On the web app, checkout uses Stripe. Native store subscriptions are billed through RevenueCat via the stores; the web app does not sell those store subscriptions. Merch fulfillment is print on demand, not a credit product.
Backstage AI LLC makes MRCH. The company is based in Prairie Village, Kansas. Musicians looking for band merch, album covers, logos, and tour posters should see Backstage AI.
Email info@backstageai.com. Include the email on your account, what you were trying to do, and any screenshots. The same address is used for MRCH and Backstage AI.
You can close the account in the app (Billing → Logout → Close Your Account) or email info@backstageai.com from the Google account you used to sign in. Deletion is completed within 7 days of a confirmed request.
Keep going
iPhone or Android. Free to install. Credits pay for generation.
Same product in a browser after you sign in with Google.
Covers, logos, tour posters, and merch that match — other app, same company.
info@backstageai.com. Include the account email, what you were trying to do, and screenshots.
Band merch plus album covers, logos, and tour posters lives on Backstage AI. FAQ for that app: Backstage AI FAQ.
Free to install. Or email info@backstageai.com.
