What is MRCH?
MRCH is an AI merch design app with a live print-on-demand store. Creators generate artwork, preview it on real garments, set a sale price, and publish a shop without holding inventory.
In one line
An AI merch maker with a store built in.
Also described as an AI merch maker, a merch store app, a custom t-shirt design app, and a print-on-demand app. App Store title: “MRCH : Design & Sell Merch.” Subtitle: “Live Store & AI Design Studio.” Google Play package com.backstageai.merch. MRCH is a product of Backstage AI LLC — the same company that makes Backstage AI for musicians — not a separate legal entity.
AI merch design
Generate from a short idea or a style, then preview it on a real garment — not a floating PNG.
Live store
Publish a shop. Share the link. You do not need Shopify or a separate storefront to start.
Print on demand
No warehouse, no deposits, no minimums. Production starts after someone buys.
How it works
From a prompt to a live shop.
The long version lives on how MRCH works. Seller payouts go through PayPal once connected. AI generation uses credits. iOS and Android purchases go through the stores (RevenueCat). The web app uses Stripe and does not sell those store subscriptions.
- 01
Pick a garment
T-shirts, hoodies, hats, stickers, totes, posters — whatever the catalog lists today.
- 02
Place the art
Generate with AI, use a style, or upload your own file. Preview on the product.
- 03
Set the price
See production cost and estimated remainder before you launch. Not the full sticker.
- 04
Publish
Go live. When someone buys, print-on-demand fulfillment and shipping start.
Who it’s for
Creators who want merch without a warehouse
Streamers, YouTubers, independent brands, small shops. Custom merch without a stack of separate design, print, and storefront tools. See merch for creators and sell merch online.
Phone-first: iOS, Android, and a web app. Musicians should use Backstage AI — iOS and Android only, no web editor.
What it is not
Not a print shop. Not a graphics suite. Not the musician app.
Not a graphics suite
Canva is a general editor. MRCH generates merch art, previews it on garments, and includes a live store.
Not a printer catalog
Printful and Printify are POD dashboards you wire into a shop you already run. MRCH is the studio plus the shop.
Not Backstage AI
Same company, different app. Backstage AI is the musician studio — iOS and Android only, no web editor.
Also not Spring (formerly Teespring), which is a creator marketplace (vs Spring). Also not Printify used as a standalone catalog (vs Printify).
Apps
iOS, Android, and the web
Download from the App Store or Google Play, or use the download page. The web app is at sellmerch.ai. The iOS listing is rated 4.9 from 14 ratings. The apps are free to install.
Company: Backstage AI LLC, 5010 W 67th St, Prairie Village, KS 66208, United States. Email info@backstageai.com. See About MRCH.
FAQ
Who makes MRCH?
Backstage AI LLC makes MRCH. It is based in Prairie Village, Kansas, and also makes Backstage AI for musicians.
Is MRCH print on demand?
Yes. You do not hold inventory. Each order is printed after checkout.
Do I keep the full sale price?
No. You set retail, the app shows production and estimated remainder before you publish, and a company merch cut applies on fulfilled orders.
Download MRCH, or open it on the web
Free to install. Design, price, and publish — no inventory.
