Spring
Marketplace campaigns — you typically bring a file
vs
MRCH
Your own live store — plus the studio to make the art
The jobs
A creator POD marketplace. Bring a file, pick a garment, share a campaign link. Discovery and campaign selling are part of how it has always worked.
Your own live store, plus the studio to make the art. Generate or upload, see production next to price, publish. The link is yours — not a marketplace campaign page.
The loop
Generate in-app, or upload a file you already have. You do not need a finished campaign graphic to begin.
Preview on a real garment. If it only works as a square crop, it is not ready to sell.
Production sits next to the sale price before the shop goes live.
A store you publish — not a marketplace campaign page.
Spring — the product most people still search as Teespring — is a creator print-on-demand marketplace. You bring a design, put it on apparel, and sell through campaign pages and shops. For a long time that was the default “I have a following, I want a tee drop” path: upload art, pick a garment, share a link, they print after the order.
That model is still useful if you already have artwork and you want a simple sell page without standing up Shopify. Marketplace-style discovery and campaign selling are part of how Spring has always worked. It is not trying to be an in-app AI design studio. It assumes you arrive with a file.
If your strength is an audience and a finished graphic, a classic POD marketplace is a reasonable fit. Campaigns made that model famous: share one link, they print after the order, you never touch a box. MRCH starts one step earlier: help you make the art, then sell it from a store that lives in the same app. You can still share a single link; it just points at your live shop instead of a marketplace campaign.
MRCH is a merch store app with an AI merch maker inside it. You generate or place artwork, preview it on real garments, set a sale price, see production cost and margin, and publish. There are no deposits or order minimums. Print-on-demand fulfillment starts after someone buys.
You can still upload your own assets. The difference is you do not need a finished file to begin, and you do not depend on a marketplace campaign as the storefront. The live shop is yours. You see production cost next to the sale price before anyone else does. iOS, Android, and web. See how it works for the full path, or MRCH vs print-on-demand platforms for how this sits next to catalog POD.
A product-fit table, not a ranking. We do not list prices or ratings here — those change. Confirm details on each product’s site.
| Feature | Spring / Teespring | MRCH |
|---|---|---|
| AI design in-app | You typically bring a file | Yes — generate in the app |
| Upload your own artwork | Yes | Yes |
| Built-in live store | Partial — shops and campaigns | Yes — your shop |
| Marketplace / campaign selling | Yes | No |
| Hold inventory | No | No — print after order |
| Profit visible before publish | Campaign and shop pricing | Yes — in the publish flow |
| Mobile-first merch studio | Web marketplace | Yes |
| Album covers | No | No — see Backstage AI |
Same print-after-sale idea
You can still upload
Prompting is optional. The difference is you do not need a finished file to start.
Both skip the warehouse
Print after the order. MRCH adds the studio and a profit check in the same app.
The storefront is yours
Share one link. It points at your live shop, not a campaign on someone else’s marketplace.
You already have artwork and you want a campaign-style POD drop on a marketplace that creators have used for years. That workflow is familiar on purpose.
You want to sell merch online from a phone-first studio: generate the design, check profit, publish a live store. Musicians who need covers and tour posters as well as tees should look at Backstage AI.
Both skip inventory. The split is marketplace campaign versus an in-app store plus AI design. Neither is a universal winner. If you already live in Spring campaigns and the art is done, stay there. If you still need the design and a shop on your phone, that is MRCH.
Spring is a creator print-on-demand marketplace: you typically arrive with a file and sell through campaigns and shops on their platform. MRCH is a phone-first AI merch studio with a live store you publish — plus profit visible before you go live.
The consumer product most people remember as Teespring now operates as Spring. It is still a creator print-on-demand marketplace. This page compares that model to MRCH.
No. MRCH gives you a live store you publish from the app. Spring’s model includes campaign and marketplace-style selling in addition to creator shops.
Neither product asks you to warehouse shirts yourself. Both use print-on-demand. MRCH adds in-app AI design and a profit check before you publish.
Yes. You set a sale price and see production cost and margin in the app. Spring uses campaign and shop pricing on a marketplace; confirm current payout details on their site.
Phone-first AI merch, profit before you publish, and a live shop. Free to install — iOS, Android, and web.
