Merch profit

See the number before the drop goes live.

Sale price minus production is not a vibe, and neither is sale price minus production minus nothing else. This calculator estimates contribution after production, then — if you enter your own platform, processing, and shipping numbers — walks it down to a payout and a net profit. It never assumes a fee for you, and it is never a forecast of real sales.

Folded black t-shirt with a blank kraft paper price tag on a charcoal-to-cyan field

The honest split

You do not keep the sticker price. You keep what is left.

  • You set the sale price

    Too cheap and the unit is a souvenir. Too high and nobody taps buy. The app shows the floor.

  • Production is a real line

    The blank plus print is not $0. Illustrative costs sit in the calculator. Live costs sit in the publish flow.

  • Margin is what remains

    After production and platform costs. If that number is ugly, change the blank, the art, or the price — not the fantasy volume.

How to use the calculator

A sketch. Then the real screen in the app.

  1. 01

    Pick a blank

    Tees are cheaper to produce than hoodies. The calculator uses illustrative costs so you can feel the gap.

  2. 02

    Drag the price

    Watch unit remainder move. If you would not pay it, your audience might not either.

  3. 03

    Guess daily sales

    This is a slider, not analytics. Do not screenshot it as a business plan.

  4. 04

    Confirm in MRCH

    Publish with live production and margin visible. Connect PayPal when you want payouts.

Do not lie to yourself

Volume will not rescue a bad unit.

Try it with your own numbers

What this estimates — and what it does not.

The number on the left, by default, is sale price minus illustrative production cost — nothing else. Open the cost fields below the sliders and this calculator subtracts the platform fee, payment processing, and shipping numbers you enter, so you see exactly which costs are included and which are excluded. It never assumes a fee on your behalf: there is no public MRCH platform fee number to prefill here, so every fee field starts blank.

Choose a product

See how much you can make.

Production Cost: $9.68

Pick your merch, set a price, and forecast daily sales.

Blank

Your costs

MRCH does not publish a platform fee number here. Enter the percentages and cost you have been told — or confirm on the in-app price screen — and this tool does the arithmetic. Leave any field blank to exclude it.

After production · 30 days

$15.32 on the tee

Contribution at this assumed pace — not earnings

$919.20

Sale price minus illustrative production cost, at 2 sales/day for 30 days. That pace is an assumption you set above, not a forecast — and this figure excludes platform fees, payment processing, and shipping.

Sales (price × pace × 30d)$1,500.00
− Production (illustrative)$580.80
= Contribution$919.20
− Platform fee (you entered 0%)$0.00
− Payment processing (you entered 0%)$0.00
= Payout$919.20
− Shipping / handling (you entered $0.00/unit)$0.00
= Net profit$919.20

The core distinction

Sales, contribution, payout, and net profit are four different numbers.

Sales is the sticker price times units sold — the number a screenshot of a slider can make look impressive and mean nothing.

Contribution is sales minus illustrative production cost. This is the number the calculator used to call “earnings.” It is not earnings — it is what is left before anyone takes a cut.

Payout is contribution minus whatever platform fee and payment-processing percentage you were told apply to your store. This calculator does not know those percentages; you enter them.

Net profit is payout minus your own shipping/handling cost per unit — the actual bottom line, and the only one of these four that is allowed to be negative on this page without hiding it.

A worked example, with made-up rates so nobody mistakes them for MRCH’s real ones: a $25 tee against a $9.68 illustrative production cost, at an assumed 2 sales/day for 30 days, is $1,500 in sales and $919.20 in contribution. If — hypothetically — a seller’s platform charged 15%, payment processing ran 3%, and shipping/handling cost $1.50 per unit, payout drops to $649.20 and net profit to $559.20. Change any of those made-up rates and the bottom line moves with them; that is the point of entering your own numbers instead of trusting an assumed one.

Confirm before you publish

This page never shows MRCH's real fee. The app does.

MRCH does not publish a platform fee number on this site, and this calculator does not invent one — it only computes what you type into the platform fee, payment processing, and shipping fields above.

Before you price a drop, open MRCH and check the in-app price screen: it shows the live production cost for the exact blank you picked and the margin against your sale price, both pulled from the same numbers publishing will use. That is the number to trust — not a canvas preview, and not a sales-pace slider.

FAQ

How much can I make selling merch on MRCH?

It depends on price, production cost, the platform cut, and whether anyone buys. Use the calculator as a sketch and the in-app price screen as the real number. We do not promise revenue.

Does the monthly total include fees?

Not by default — the headline number is sale price minus illustrative production cost only. Open the cost fields below the calculator and enter the platform fee, payment processing, and shipping numbers you've confirmed for your own store, and it shows contribution, payout, and net profit as separate lines. We don't prefill a fee for you; there is no public MRCH platform fee number to prefill. Always confirm live numbers on the in-app price screen.

Where do payouts go?

Seller payouts use PayPal once connected. Native app purchases for credits use the App Store or Google Play; web credits use Stripe.

Is this the same as Printify’s earnings widget?

Same idea — price × pace — different product. MRCH is an AI merch studio with its own live store, not a printer catalog you wire into Shopify.

Check the live margin. Then publish.

Open MRCH, set a sale price against real production cost, and launch the store. Free to install.

MRCH App Store screenshot: Build your brand with t-shirt, hoodie, cap, and tote mockups
MRCH App Store screenshot: Set a sale price, see profit, and publish a live store
MRCH App Store screenshot: AI design tools on a t-shirt canvas with style templates
MRCH App Store screenshot: Browse custom AI merch templates
MRCH App Store screenshot: Preview a design on tees, hoodies, hats, and totes