What buyers see on your MRCH store link

Someone pastes your store URL into a browser or taps it from a bio. That is the start of the sale, not your design session.

What loads first is your **live MRCH store**: a product grid or a featured item you published — garments with art already placed on the print area. There is no “warehouse in progress” theater and no promise that boxes are sitting in a closet. The store is a catalog of designs that print after someone pays.

If you are still designing, see how MRCH works. This post is only about the buyer path after the link is live.

The product page

Tap a tee (or hoodie, hat, tote, sticker, poster — whatever you listed). The buyer sees:

• The **garment** and the **art on the print area** (what production will use)
• The **sale price** you set
• Options they can change when the blank supports them — typically **size** and **color** for apparel
• What is fixed: your design placement for that listing

They are not negotiating print providers. They are buying a priced product from your store.

Checkout → print

When the order is paid, print-on-demand production starts, then shipping goes to the buyer. You do not buy blanks first. There is no order minimum and no inventory deposit.

Do not invent ship-day promises in captions or this article. Live timing depends on the product and fulfillment queue — point people at the listing and support if they need a current estimate rather than a made-up SLA.

Seller payouts run through **PayPal** once connected. Profit is not the sticker price: it is what remains after production and platform costs. A company merch cut applies on fulfilled orders. That math is visible in the app **before** you publish — not a revenue forecast.

What you see as the creator

On your side of the same product:

• Place art on a real blank (generate or upload).
• Set sale price against production cost and estimated remainder.
• Publish the store and share the link.
• After paid orders, fulfillment runs without you packing boxes.

For unit economics without fantasy ROI charts, see how much you can make selling merch and the profit calculator.

When a hosted MRCH store is enough

Enough for: a first drop, a stream link-in-bio, a weekend release, a single campaign URL you can put on stories.

Not enough if you already need Shopify-level custom cart logic, multi-channel OMS, or a printer marketplace you pick yourself. MRCH is an AI merch studio with its **own** live store — not Printify-plus-Shopify glue. Honest fork, not a scorecard: MRCH vs print-on-demand platforms.

Musicians who also need album covers, logos, and tour posters in the same native studio should use **Backstage AI** (sister app, native-only). MRCH is garments + store for general creators, including web.

Buyer path (plain)

• Open your store link
• Pick a product → size/color if offered
• Pay
• Print-on-demand starts
• Ships to the buyer
• You get paid via PayPal remainder after costs

Try the flow yourself: https://sellmerch.ai